GT Marketing & Public Relations PDF Print E-mail
Marketing, Public Relations & Promotions - Public Relations Overview & Opportunities
Under New Management, Key Players
Program Outlines:
- Press Releases all media... Local, Regional Editors, Producers, Columnists & Radio Producers
- Newspapers & Online hosts, Magazines, TV & Radio features
- Media Follow-Up, Story Angles, Broadcast Appearance Opportunities.
  
Develop Entertainment, Drink & Food Promo Calendar (Annual, Quarterly, Monthly or Weekly)
Entertainment line-up
Food Promotional Events
Targeted Promotions
Office Parties*
Hotel & Office Building Concierges
Event after-parties / Celebrity visits
Charity Events & Tie-Ins
  
Develop Entertainment, Drink & Food Promo Material
Promos, Events, Drink Specials
Flyers, Ads & Events Calendars, Promo Materials...Menus, Table Tents etc.*
  
Perform service on behalf of client at professional and industry related events and organizations
Liaison with Chamber of Commerce, PCVB, Community & Area Hotels
- Monthly leads for upcoming conventions & conferences
- Liaison for press and group visits
Developing vendor deals from logo-printed consumables to cash for special show/event/promo/advertising/printing.
- Vendor Support Programs
  
Regional Media Advertising production and placement plus “Guerilla” Marketing
Develop Print, Radio Ads & Promo Program
- Newspapers: City Paper, Phila. Weekly, Inq/Daily News*
- Magazines: Philadelphia Magazine, Philadelphia Style
- TV & Radio: Discounted Ad rates, trades & promo*
- Grand Opening: VIP, Media E-Mails & Fax Invites
- Grand Opening: VIP Invite Mailing*
- On-Going Guerilla Marketing Program